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25-28 Nov 2025 - MCEC, Victoria

Steve Gerlach

Ai Catalyst, Aurora Marketing

With over three decades of experience in bid management and strategic communications, Steve is a distinguished leader in the tender and proposal industry, having secured major contracts across rail, construction, defence, resources, and infrastructure sectors throughout Australia. As a Senior Proposal Manager and bid strategist, he has led multi-disciplinary teams to successful outcomes for prominent organisations including Sydney University, Melbourne Airport, and various government and defence departments, while implementing innovative knowledge management systems and developing best-practice bid processes that have transformed organisational approaches to tender responses.

Steve brings extensive expertise in team leadership and strategic thinking to his speaking engagements. His career spans diverse sectors including rail, facilities management, defence, mining, telecommunications, and healthcare, where he has consistently demonstrated his ability to drive continuous improvement and deliver winning results. Currently serving as a Bid Catalyst at Aurora Marketing, Steve is also at the forefront of AI integration in the bid management space. As Aurora’s AI Catalyst, Steve is pioneering research and providing strategic guidance to help organisations harness AI technologies to enhance their proposal development processes while maintaining the critical human elements that drive successful outcomes. Across the board, Steve also continues to shape industry standards while mentoring the next generation of bid professionals through his passionate approach to proposal development and team coaching.

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